DIGITAL MARKETING

Course Overview

Digital Marketing is the practice of promoting products or services using digital channels, primarily the internet. In today's landscape, a strong digital presence is not optional—it is essential for survival and growth. This course provides a comprehensive and practical guide to the core pillars of digital marketing, equipping you with the skills to connect with target audiences, drive traffic, generate leads, and measure the return on investment (ROI) of your online efforts.

You will learn how to strategically combine various digital tools, from search engines and social media to email and content, to create a cohesive and high-impact online marketing strategy.

Key Learning Objectives
Upon completion of this course, participants will be able to:

Develop a Digital Strategy: Create a cohesive, goal-oriented digital marketing plan aligned with overall business objectives.

Master SEO & Content: Implement Search Engine Optimization (SEO) techniques and develop high-quality content to increase organic search visibility and authority.

Execute Paid Campaigns (PPC): Set up, manage, and optimize effective Pay-Per-Click (PPC) advertising campaigns across major platforms (e.g., Google Ads, social media).

Leverage Social Media: Design engaging social media strategies to build brand awareness, foster community, and drive traffic and conversions.

Analyze Performance: Utilize digital analytics tools (e.g., Google Analytics) to track performance metrics, interpret data, and make data-driven marketing decisions.

Build Email Campaigns: Design and execute effective email marketing funnels for lead nurturing and customer retention.